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BS”DIt is an interesting story about how we got introduced to the Mishpacha Orphanage in Odessa. My cousin had gotten married and just moved there. On one of her visits back to the states, she was visiting me in my store on a day that I was figuring out what to do with past season merchandise. She asked what I did when there was last season merchandise, and suggested that we send it with her to Odessa to give out at the orphanage. I was happy to see it go to good use and thus began our friendship with the...

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If you've shopped for kids, you know that their number one rule is that its got to be comfortable. For those of you have super sensory kids, they are complete sticklers for that rule. And the truth is that I don't blame them. There are days that I get dresses and just with I could show up with some thing akin to PJs. That's pretty much how the story of our Softest Cotton Pants started. My friend Mushkie had a son who was super sensory. She had found a pair of soft pants and he had worn them to death. She...

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Ever saw a successful adult? Chances are, they were once a kid too. All that confidence, vision, personality you are seeing was once buried, or not so buried into a little child. Whether her personality was exploding out of her teeny body at age 2 or she were more of a late bloomer, she was already in touch in some way with her future. It might be what she dreamt about at night, she may know it in her heart of hearts, or she may discuss it with all those around openly, but what's amazing about a child is her unjaded view of the world that allows...

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One of the requests that we got from moms shopping on our site all the time was for a piece that could work for many different occasions. Kids grow quick, and for many of them, they felt like they had to constantly do a complete restock of the wardrobe, only to get a few months of use out of it. So we decided to try our hand at making something that would check off more than one box, basically a two in one. The Asya dress was designed to be dressy enough for a party, but to also be comfortable...

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When I started this brand over 5 years ago, every decision that I made was with a picture of a little girl, cute and carefree as they come, each new experience a world of discovery. That little girl was always there. Sometimes in front of me, sometimes sitting on my shoulder, and sometimes hovering in the back of my mind. But the goal was that our clothing should allow children to feel great about themselves and be comfortable enough to allow them to enjoy, to feel free to experience all the world has to offer. I grew up in a...

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